I made a decision to abandon a particular biotech software tool because, among many other things, all of their docs were private. We had some technical integrations which I wrote against its API, but ChatGPT etc. was no help because it simply didn't know anything.
All this to say that this idea that chatbots need to know about your product definitely goes deeper than the purchase decision — it is basically free support for your product if leveraged well!
That's a great point. I think everywhere you look, you're going to see changing dynamics that encourage companies to publish more detailed information.
I made a decision to abandon a particular biotech software tool because, among many other things, all of their docs were private. We had some technical integrations which I wrote against its API, but ChatGPT etc. was no help because it simply didn't know anything.
All this to say that this idea that chatbots need to know about your product definitely goes deeper than the purchase decision — it is basically free support for your product if leveraged well!
That's a great point. I think everywhere you look, you're going to see changing dynamics that encourage companies to publish more detailed information.