As I’ve been thinking about decision makers learning about B2B software from AI chatbots instead of web search, I keep coming back to the question: how much of an impact can you actually have (on leads, demos, sales, etc.) by trying to manage what the chatbots say?
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When 96% of the market isn't ready to buy
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As I’ve been thinking about decision makers learning about B2B software from AI chatbots instead of web search, I keep coming back to the question: how much of an impact can you actually have (on leads, demos, sales, etc.) by trying to manage what the chatbots say?